Delivery ate the counter
A modern store does not sell at one place any more. It sells at the counter, on DoorDash, on Uber Eats, on Instacart, in an Instagram DM. Most registers were designed before that was true, so the marketplaces ended up as a stack of tablets nobody owns.
HBB POS treats every marketplace as one more channel into the same order queue, with its own pricing, its own commission and its own promise time — and Uplift works those levers from what the shelves actually did this week.